Case Study: Tetley achieves a unified global eCommerce experience with BORN Group

Tetley unifies 17 countries and 15 languages with BORN Group

Tetley, a global tea brand owned by Tata Global Beverages, faced a challenge with its previous digital solution, which suffered from a poor user experience, undesirable photography, and a lack of mobile responsiveness. To address this, Tetley partnered with vendor BORN Group for a commerce enablement and customer experience solution to build a unified global website platform.

BORN Group implemented a new, content-rich digital experience for Tetley, focusing on engaging recipes and editorial content, improved product imagery, and on-brand educational landing pages. The solution re-platformed the brand onto a scalable eCommerce system that unified its online channels across 17 countries. As a result, BORN transformed Tetley's entire digital experience to better drive brand engagement and sales.

Tetley