Case Study: Tata achieves 200% growth in visits and orders with BORN Group

Tata grows visits and orders 200% with BORN Group

Tata Cliq, a leading eCommerce company specializing in luxury fashion, faced the challenge of creating a seamless omnichannel experience to connect its strong offline presence with its online marketplace. BORN Group was engaged to redesign the website and integrate initiatives like Click & Collect and Ship-from-Store to facilitate this connection.

BORN Group designed a fully integrated omnichannel solution, creating a sophisticated and personalized user experience to match Tata's luxury standards. The solution was a flexible and scalable platform that achieved significant measurable impact, including 200% growth in both website visits and orders.

Tata