Case Study: Rado achieves a better mobile eCommerce experience with BORN Group

Rado upgrades its website for 150+ countries with BORN Group

Rado, a world leader in luxury timepieces, partnered with BORN Group to redevelop its website. The challenge was to improve the UI/UX design and content strategy, with a specific focus on enhancing the mobile user experience and migrating the site to the Magento2 platform while updating its eCommerce functionality.

BORN Group addressed this by overhauling the UI/UX and reimagining the brand content, including recreating product pages and optimizing the site for mobile. The solution involved migrating the website to Magento2 and developing new site features. As a result, BORN Group delivered a redesigned website that improved customer engagement through inspirational content and provided a better purchasing experience with capabilities for upselling and personalization.

Rado