BORN Group
106 Case Studies
A BORN Group Case Study
PopSockets, a leader in smartphone grips and accessories, sought to redesign its Salesforce Commerce Cloud site to be mobile-optimized and better appeal to its target audience. The company partnered with BORN Group to tackle the challenge of understanding its customer base and creating a digital experience that would attract a new generation of brand enthusiasts.
BORN Group implemented a solution that included new user personas, a redesigned information architecture, and a fresh brand image. The vendor delivered the site redesign within six months, resulting in a more engaging and user-friendly shopping experience for PopSockets.