Case Study: Oreo achieves personalized eCommerce growth with BORN Group

Oreo launches personalized eCommerce site in 4 months with BORN Group

Oreo, a globally recognized cookie brand, faced the challenge of redefining its online presence. Traditionally purchased in stores, Oreo sought to shift consumer behavior by creating a distinct digital experience that would encourage direct online purchases and build loyalty. They partnered with BORN Group to execute a complete digital transformation, which included eCommerce implementation and unique personalization tools.

BORN Group delivered a new flagship website powered by Magento, featuring the innovative OREOiD personalization capability. This tool allowed users to customize cookies and gifts in real-time, creating a playful and interactive experience. Following the launch, Oreo saw a record number of sales from users taking advantage of these unique features. The new site also garnered significant national press attention, highlighting its successful design and user experience.

Oreo