Case Study: Nestlé Starbucks achieves scalable B2B eCommerce with BORN Group

Nestlé Starbucks launches scalable B2B eCommerce platform in a short timeline with BORN Group

Nestlé Starbucks, operating under the global licensing agreement with Nestlé, faced the challenge of an antiquated B2B platform that could not meet the needs of its diverse customer base in hospitality, healthcare, and education. These customers required an easy way to order supplies, access personalized price catalogs, and download marketing materials online. To address this, they partnered with vendor BORN Group to create a personalized, mobile-friendly digital experience that would support their fastest-growing channel and reduce reliance on sales representatives.

BORN Group implemented a scalable eCommerce platform designed with a mobile-first approach. The solution provided users with a complete self-service experience, including dynamic price books, personalized catalogs, and access to training materials linked to purchase history. The result was a powerful B2B site that empowered Nestlé Starbucks to easily manage its storefront and meet growing demand with a limited internal technology team.

Nestlé Starbucks