Case Study: Natori achieves a modern, mobile-first luxury shopping experience with BORN Group

Natori modernizes its mobile-first luxury shopping experience across 15+ countries with BORN Group

Natori, a women's luxury fashion brand, sought a complete redesign of its outdated and difficult-to-navigate website. Their challenge was to create a site that could effectively tell the Natori brand story, engage users with editorial content, and house multiple brands with varying price points. To address this, they partnered with BORN Group for its content and creative services.

BORN Group implemented a mobile-first, modular design approach for the new site. This solution allowed for immersive storytelling through imagery and video, improved product filtering, and the introduction of 'shop the look' functionality. The redesigned site by BORN Group provided an enhanced and seamless shopping experience, making it easy for users to find products and engage with the Natori brand heritage.

Natori