Case Study: Mondelez boosts engagement and conversion with BORN Group's personalized gifting commerce experience

Mondelez launches Cadbury gifting site in 4 months with BORN Group

Mondelez, a major consumer packaged goods company, faced a challenge with its Cadbury gifting website, which was unknown to many of its customers who typically purchased in stores. Their goals were to revamp the site into an intuitive experience for both B2C and corporate gifting users, improve engagement through high customization, and reduce a high cart abandonment rate. To address this, they engaged BORN Group for commerce enablement and customer experience services.

BORN Group implemented a new online experience with robust personalization functionality, allowing users to preview their custom messages and images on packaging. The solution included a fully-integrated CRM platform to ensure a seamless shopping experience that could handle high traffic. As a result, engagement and conversion rates peaked. Over 80% of all orders were personalized, and the success led Mondelez to plan for additional warehouses to meet growing demand.

Mondelez