Case Study: Merle Norman achieves eCommerce growth with BORN Group

Merle Norman modernizes eCommerce for 1,117 locations with BORN Group

Merle Norman, an American cosmetics company, wanted to modernize its brand by adding eCommerce capabilities to its website to reach new audiences and allow customers to shop online. Their unique challenge was to ensure their existing studio locations benefited from online sales; the site needed to automatically recognize a user's location and provide monetary credit to their nearest studio for each purchase. To achieve this, they partnered with BORN Group.

BORN Group utilized their Salesforce Arctic Fox accelerator to build the new site quickly and efficiently. The solution provided the required studio credit functionality and a refreshed visual design. The resulting eCommerce platform allowed users to browse and purchase products seamlessly across all devices, successfully increasing brand awareness for Merle Norman by reaching customers who did not have a studio nearby.

Merle Norman