Case Study: Makino achieves a more interactive B2B eCommerce experience with BORN Group

Makino boosts B2B shopping and profitable growth with BORN Group

Makino, an industry leader in machinery design and manufacturing, sought a strategic eCommerce partner to transform its online presence into an interactive B2B shopping resource. They partnered with BORN Group to implement a complete replatform using SAP Commerce, aiming to create a responsive site that provided users with clear, in-depth product information to enable self-service.

BORN Group executed the SAP Commerce solution, which included an improved guest checkout with personalized recommendations and a back-office integration with Makino’s account and database systems. The results provided users with the ability to peruse items, refer to previous orders, manage accounts, and receive customized pricing. This optimization streamlined business productivity and led to profitable growth for Makino.

Makino