Case Study: Lucky Brand streamlines its tech stack and refreshes its online experience with BORN Group

Lucky Brand streamlines 25+ brand technology stacks with BORN Group

Lucky Brand, a leading designer of premium denim and vintage-inspired apparel, required a refresh of its online experience and a streamlined technology stack. The challenge was to migrate to the Salesforce Commerce Cloud platform while maintaining key third-party integrations and gaining the in-house flexibility to manage and customize online content. BORN Group was engaged to address this using their Arctic Fox accelerator for SFCC.

BORN Group implemented a solution that included a technical discovery, creative services, and close collaboration with Lucky Brand's partners to customize BOPIS and checkout functionality. The outcome was a redesigned, component-driven website that improved reusability and reduced delivery times. For the long-term, BORN Group's work helps parent company SPARC streamline processes across its portfolio of brands, expedite online activities, and reduce ongoing operating costs.

Lucky Brand