Case Study: Lindt & Sprüngli Reimagines Global Commerce and Content with BORN Group

Lindt & Sprüngli launches 20+ country commerce ecosystem with BORN Group

Lindt & Sprüngli, a renowned Swiss chocolatier, sought to create a new global commerce and content ecosystem to support its operations across more than 20 countries. The challenge was to build a highly personalized and engaging Magento 2 platform that would enhance product discovery through educational content and a modular interface, requiring a solution that could serve both customer and corporate communications.

BORN Group implemented a mobile-first, modular design library and created 5 transactional websites with full ERP integrations alongside 15 non-transactional sites. The solution included a global product personalization feature, allowing users to create custom gifts. As a result, BORN Group delivered a more intuitive and immersive user experience for Lindt, filled with personalized elements and brand stories.

Lindt & Sprungli