BORN Group
106 Case Studies
Case Study: JD Sports achieves more efficient content production with BORN Group
A BORN Group Case Study
JD Sports processed 389 master artworks with BORN Group
JD Sports, a British sports-fashion retailer, faced challenges with the operational efficiency and cost of its in-house marketing content production. The high cost of their studio and reliance on external freelancers led to inconsistent quality and common errors. They partnered with BORN Group to assess and improve their processes for cost, quality, and budgetary control.
BORN Group established a dedicated support team that provided daily and out-of-hours coverage, including during all seasonal peaks. This solution removed JD Sports' dependence on expensive freelance resources. The outcome included processing 389 master artworks for various advertising mediums and adapting them for numerous international markets. BORN Group enabled JD Sports to achieve stable budgets and grow organically and through acquisition by providing consistent, high-quality production support with flexible firepower for seasonal demands.
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