Case Study: Harley Davidson NYC boosts brand visibility and commerce with BORN Group

Harley Davidson launches a responsive flagship site in 3 months with BORN Group

Harley Davidson NYC commissioned BORN Group to create a flagship digital experience to significantly increase brand visibility to both tourists and locals. The challenge was to design and develop a fully responsive, commerce-enabled website on an accelerated three-month timeline, with a mobile-first approach to capture impulse buyers and drive in-store traffic.

BORN Group designed and developed the site within the tight deadline, creating a suite of easy-to-use templates for the client. The solution balanced content and commerce, integrating functionalities like appointment creation and event registration. The successful launch provided long-term value as one of the brand's first digital commerce sites for small parts, and it won a W3 Gold Award for best in the General Website category.

Harley Davidson