Case Study: HanesBrands Inc achieves brand consolidation and lower ownership costs with BORN Group

HanesBrands Inc consolidates global platforms before June 2020 with BORN Group

HanesBrands Inc., a leading global apparel manufacturer, faced the challenge of operating numerous brand websites on disparate monolithic platforms like IBM Websphere. This disjointed approach, managed by too many vendors, was both inefficient and expensive. BORN Group was tasked with consolidating these software platforms to lower the overall cost of ownership before a critical license renewal deadline.

BORN Group implemented a strategic solution by building a Global Reference Architecture (GRA) to align all brands into a global standard platform. They created a code repository via Packagist to enable code sharing across brands and provided a global roadmap to guide the migration from various platform providers. This approach streamlined implementations, allowing HanesBrands to get websites up more efficiently from both a delivery timeline and cost perspective.

HanesBrands Inc