Case Study: Geely scales digital automotive services with BORN Group

Geely scales automotive digital support with BORN Group and 30+ logistics apps

Geely, a global automotive group, approached vendor BORN Group for a digital overhaul to support its rapid growth. The challenge was to enhance its website and digital capabilities, with a unique need to capture factory onsite support and push boundaries in production planning, logistics, and peer-to-peer car sharing development.

BORN Group delivered connected services across Geely's brands, providing CX, R&D, engineering, and logistic enhancements. This included a dealer management system, a connected car cloud, global app support, and factory onsite support. The solution led to over 30 in-bound and in-plant logistics maintenance and support apps, ensuring Geely's digital capabilities scaled effectively and driving new projects for production planning and logistics.

Geely