Case Study: Frette achieves a seamless mobile-first luxury shopping experience with BORN Group

Frette targets $10m+ DTC growth with BORN Group

Frette, a luxury linen brand, approached BORN Group for a complete site redesign and re-platform. The client was facing user frustration due to slow site speed, a lack of predictive search, and a site that was not mobile-friendly. Internally, the Frette team also encountered challenges with updating product information and integrating with third-party partners.

BORN Group leveraged its expertise in the luxury space to create a solution that wove Frette's rich heritage into a new, immersive, and mobile-first eCommerce experience. The redesigned site educated new audiences and engaged existing customers with seamless navigation and an omnichannel shopping experience, supporting the brand's overarching objective to significantly grow its direct-to-consumer business.

Frette