BORN Group
106 Case Studies
Case Study: Fiorucci achieves a faster, more engaging ecommerce experience with BORN Group
A BORN Group Case Study
Fiorucci boosts mobile conversions with BORN Group's Salesforce Composable Storefront migration
Fiorucci, an Italian fashion label, partnered with BORN Group to migrate its ecommerce shop from the SiteGenesis platform to a Salesforce Composable Storefront. The challenge was to maximize website performance while aligning the new user interface with Fiorucci's distinctive brand style and reducing internal costs.
BORN Group implemented its Arctic Fox Composable Accelerator to rebuild the website, focusing on preserving the brand's aesthetics and enhancing the UI/UX. The solution utilized PWA technology to boost site performance and a mobile-first design to significantly drive conversions. BORN Group successfully transformed the shopping experience with optimized navigation and achieved a smooth platform migration.
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