Case Study: ET Sprayers achieves a 145% increase in MQLs with BORN Group

ET Sprayers grows MQLs 145% with BORN Group

ET Sprayers, a major manufacturer of agricultural sprayers, faced challenges with its website's lack of cohesive branding and a unified content and SEO strategy. Their existing digital marketing was not effectively driving site visits or generating leads. They engaged BORN Group for content and creative services to address these obstacles and to develop a new self-service tool for customers.

BORN Group implemented a holistic digital marketing approach and created a bespoke self-service tool that allowed users to calculate the total cost of sprayer ownership. This solution, which included web development and a new content strategy, resulted in a 145% increase in marketing qualified leads with a 65% conversion rate. BORN Group also helped ET Sprayers achieve increased social media reach and double-digit revenue growth.

ET Sprayers