Case Study: Elementis streamlines global content and enhances user experience with BORN Group

Elementis consolidates microsites with BORN Group and sources 1000+ images for a global digital transformation

Elementis, a global specialty chemicals and personal care business, faced the challenge of consolidating its various microsites into a single, cohesive global platform. Their goal was to create a streamlined content site that provided specific market information, investor content, and details on sustainability efforts without any transactional interactions. They partnered with BORN Group for a digital transformation project that utilized services in customer experience, content and creative, and commerce enablement to address this need.

BORN Group implemented an effective content strategy and UX design, which included establishing a consistent tone of voice and creating content governance models. The solution featured a strong storytelling concept, emphasized by a 'Why Elementis' component and the use of extensive iconography and imagery. The result was a modern, seamless portal that provided exceptional access, transparency, and efficiencies for customers, visitors, and employees, as praised by Elementis' Vice President and CIO.

Elementis