Case Study: DiGi Telecommunications achieves omnichannel commerce growth with BORN Group

DiGi Telecommunications boosts conversions 300% with BORN Group

DiGi Telecommunications, a major Malaysian mobile service provider, faced decreasing revenue due to non-bundled plans and a fragmented customer view from siloed channels. They engaged BORN Group to modernize their legacy platform and build a new commerce solution that would provide a seamless omnichannel experience and power new business growth.

BORN Group implemented a headless commerce architecture using Magento 2 and a Drupal-based web solution, taking a mobile-first approach to ensure a consistent user experience. The results were significant, including a 150% increase in transactions, a 300% increase in conversion rate, and a 50% reduction in customer issues. BORN Group's solution also delivered a 40% reduction in time to market and achieved a perfect customer satisfaction score.

DiGi Telecommunications