Case Study: Diesel achieves a seamless digital flagship with BORN Group

Diesel S.p.A boosts sales with BORN Group through a redesigned digital flagship

Diesel S.p.A, an Italian fashion retailer, faced the challenge of merging its two distinct product lines, DIESEL and DIESEL Black & Gold, onto a single e-commerce platform. They needed to modernize their brand perception, improve site navigation for their vast product assortment, and streamline the customer experience. To address this, they partnered with BORN Group for a comprehensive solution involving commerce enablement, customer experience (CX) design, and content and creative services.

BORN Group collaborated with Diesel's design team to create a modular design system and develop a mobile-first digital flagship site. The solution included a dynamic library for campaign pages, enhanced product filtering, and a seamless UI/UX that integrated Diesel's powerful imagery and distinct tone of voice throughout the commerce funnel. As a result of the redesign implemented by BORN Group, Diesel achieved increased sales, improved customer engagement, and successfully acquired new customers on a global scale.

Diesel S.p.A