BORN Group
106 Case Studies
A BORN Group Case Study
Condé Nast, a prominent American mass media company, approached their long-standing partner BORN Group with a brief to produce a series of high-end, bi-annual coffee-table publications. Their challenge was to create both hardbound books and their digital counterparts that would showcase leading luxury brands with an exemplary and consistent standard of imagery, design, and final print quality.
BORN Group implemented a 24/7 production model supported by CITO, their bespoke collaborative publishing solution. This platform provided the necessary flexibility for Condé Nast to coordinate creative input from various sources by enabling real-time review, annotation, and approval from all stakeholders. The outcome was the successful delivery of high-quality print, digital, and online editions, with BORN Group providing ongoing color retouching, design, and page make-up services, solidifying their role as the agency of record for Condé Nast's premium publications.