Case Study: Chubb improves self-service and client engagement with BORN Group

Chubb launches self-service client portal with BORN Group across 54 countries

Chubb, the world's largest publicly traded property and casualty insurer, faced the challenge of creating a compelling self-service customer portal. Their clients often found insurance dull and preferred to contact their broker rather than use online tools. Partnering with BORN Group, Chubb sought to build an engaging portal that would change customer behavior, reduce broker dependency, and position them as a complete insurer.

BORN Group developed and delivered the 'Expect More' portal using a user-centered strategy and design. The solution combined captivating storytelling with refined content and easy-to-use self-service functionalities to create a sophisticated online experience for Chubb's clients. This world-class portal successfully aimed to enhance the client experience and strengthen the client-broker relationship.

Chubb