BORN Group
106 Case Studies
Case Study: Changi Airport Group achieves future-ready omnichannel shopping with BORN Group
A BORN Group Case Study
Changi Airport Group powers 70 million-passenger omnichannel shopping with BORN Group
The customer, Changi Airport Group, faced the challenge of transforming its eCommerce experience to meet the needs of busy travelers, requiring a seamless omnichannel solution. They needed to replicate their unique in-store experience online and solve a critical inventory issue, as airport stores operate with lean stock for both physical and digital sales. The vendor, BORN Group, was tasked with creating a single, real-time view of inventory across all stores.
BORN Group implemented the solution by utilizing SAP Commerce as the central platform, integrated with Mirakl for marketplace functions and Fluent Commerce for real-time inventory management. This created a future-ready omnichannel shopping experience for iShopChangi, featuring multi-currency payments, flexible collection options, and exclusive online perks. The result was one of the largest digital transformations in Southeast Asia, successfully establishing Changi Airport Group's market leadership with a scalable platform hosting hundreds of brands.
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