Case Study: Burpee improves consumer sales experience with BORN Group

Burpee boosts marketing qualified leads 145% with BORN Group

Burpee, a leader in the direct sale of seeds and gardening supplies, tasked BORN Group with redesigning and re-platforming their consumer-facing eCommerce website. Their challenge was to create a responsive site that served gardeners of all experience levels, which required building an extensive user database based on geographic regions and integrating with their existing Microsoft Dynamics ERP system.

BORN Group addressed this by first conducting workshops to understand Burpee's customer base and then co-creating a new digital experience. The solution included a customized content management system, a responsive sales site, and a resource library. BORN Group successfully migrated the site to a new Microsoft D365 ERP. This project resulted in a 145% increase in marketing qualified leads with a 65% conversion rate and delivered double-digit revenue growth.

Burpee