Case Study: Brooks Brothers modernizes eCommerce and boosts omnichannel shopping with BORN Group

Brooks Brothers modernizes eCommerce with BORN Group, lowering friction across 4 key shopping experiences

Brooks Brothers, the oldest clothing retailer in the United States, needed to modernize its eCommerce experience to support an updated brand image and omnichannel strategy. The challenge was to convey the breadth of its evolving product assortment, particularly in shirting and suiting, while better engaging customers with its Loyalty Rewards program. To address this, they partnered with the vendor BORN Group.

BORN Group implemented a streamlined shopping experience using its proprietary SFCC accelerator, Arctic Fox. The solution included updated brand storytelling, customized product pages with BOPIS integration, adaptable category landing page templates, and a redesigned loyalty rewards experience. This approach removed friction from the purchase flow with the goal of increasing conversion and decreasing returns for Brooks Brothers.

Brooks Brothers