Case Study: Billabong achieves global omnichannel commerce growth with BORN Group

Billabong launches 23-site global commerce framework with BORN Group

Billabong, a leading retailer in the boardsports sector, faced the challenge of developing a seamless omnichannel commerce experience for its nine brands across multiple global regions under a very tight timeline. The vendor, BORN Group, was tasked with creating a universal commerce framework to support this rapid expansion while maintaining effective lifestyle-infused content.

BORN Group built a mobile-first global framework, re-engineering filtering options and creating a library of modules for campaigns. The solution included developing multiple websites spanning three continents with support for various languages. The results were significant, with Billabong surging in holiday shopping and its sister brand Surf Dive Ski achieving a 500% year-over-year growth after launch.

Billabong