Case Study: Astra scales its digital car marketplace with BORN Group

Astra launches new cars site with BORN Group in 2017

Astra, one of Indonesia's largest conglomerates, sought a scalable digital platform for its new and used car business units to provide an end-to-end solution for buyers and sellers. The challenge involved creating a unified customer experience across seven business units amidst regional implementation hurdles, including a lack of business readiness resources. BORN Group was engaged to address this need.

BORN Group implemented a solution using SAP CX for seamless product and site content management, reimagining the user journey to include features like personalized vehicle recommendations and easy access to critical pages. The first successful launch in 2017 was a key milestone, followed by the addition of lead capture, test drive capture, and API integrations. This digitalization unleashed Astra's brand and commerce capabilities at their highest potential.

Astra