Case Study: ASOS improves image quality and color accuracy with BORN Group

ASOS improves imagery quality and cuts costs by 40% with BORN Group

ASOS, a global online fashion retailer, approached BORN Group to solve a key operational challenge. They needed to dramatically speed up the turnaround time for their high-volume online product imagery while maintaining strict quality standards and working within tight budgets. The challenge was heightened by the need for expert creative retouching to interpret styled fashion shoots accurately, often without physical garments for color matching.

BORN Group deployed a team of experienced creative retouchers and managed the entire process through CITO, their bespoke collaborative content management solution. This enabled streamlined online review, annotation, and approval. The solution provided full visibility via real-time dashboards. The outcomes included improved imagery quality and greater color accuracy, which increased sales potential and reduced returns. The long-term partnership, ongoing for over nine years, delivers a 24/7 production model meeting strict KPIs and achieving significant cost savings of approximately 40%.

ASOS