Case Study: Asian Paints boosts product discoverability and mobile experience with BORN Group

Asian Paints launches a mobile-first redesign with BORN Group

Asian Paints, a market leader in home décor and painting solutions, faced a challenge with its website, which was content-heavy and unstructured, leading to poor product discoverability and a difficult user journey. To address this, they partnered with vendor BORN Group for a comprehensive redesign project focused on commerce enablement and customer experience.

The solution implemented by BORN Group involved a detailed discovery phase to reimagine the site's information architecture, adopting a mobile-first approach to improve navigation. They created a visually engaging experience with enhanced imagery and copy to bring products to life. The result was a stunning, mobile-friendly site that significantly improved user experience and product discoverability for Asian Paints customers, seamlessly supporting them from homepage to checkout.

Asian Paints