Case Study: Amgen delivers a personalized global careers experience with BORN Group

Amgen boosts engagement across 25+ country sites with BORN Group

Amgen, a leading biopharmaceutical company, needed to better serve its global audience by funneling visitors to the correct country-specific content and managing multilingual assets. They partnered with BORN Group, who used the Sitecore CMS, to address the challenge of delivering locally compliant content, such as serving videos from Weibo instead of YouTube for visitors in China.

BORN Group implemented a solution featuring geotargeting to automatically redirect visitors and built an integrated careers portal to replace a static brochure site. The results included a significant drop in bounce rates, increased visitor engagement, and a rise in referral traffic due to the personalized experience. BORN Group's work also seamlessly integrated job opportunities from the application tracking system into the new career site.

Amgen