Case Study: AB InBev accelerates global B2B commerce rollout with BORN Group

AB InBev launches B2B commerce to 40 countries in 6-8 weeks with BORN Group

AB InBev, a global beverage leader, sought a strong e-commerce partner to launch a new B2B sales initiative. Their challenge was the complexity of rolling out a new platform across 40 countries, as the majority of their data was stored on various backend systems requiring multiple middleware APIs. BORN Group was engaged to provide commerce enablement, strategy, and consulting services to address this.

BORN Group created a core codebase that addressed 80% of all global features, which significantly reduced development effort. This solution brought the time to market for each new country down to just 6-8 weeks. As a result of this successful implementation, AB InBev's platform received accolades for "Best B2B Experience Site" at Magento’s Imagine Awards.

AB InBev