Case Study: Conduit builds a bold, trusted cross-border payments brand with Born & Bred

Conduit builds a $10B annualized payment platform with Born & Bred

The customer, Conduit, a cross-border payments platform, faced the challenge of needing a brand that could signal a clear break from legacy financial systems while still earning trust in a highly regulated environment. The vendor Born & Bred was engaged to provide a comprehensive rebranding solution including brand strategy, visual identity, and messaging.

Born & Bred developed a new brand identity for Conduit, positioning them as builders of a new financial highway rather than a patch for old systems. The results were significant, including a 16x transaction volume growth, $59 million in funding raised, and the platform reaching $10 billion in annualized payment volume across 10 countries.

Conduit