Case Study: Expansia Group accelerates Air Force digital transformation with Borenstein Group branding and PR

Expansia Group triples in size in 2 years with Borenstein Group

Expansia Group, a Service-Disabled Veteran-Owned Small Business specializing in digital transformation and additive manufacturing for the Department of Defense, faced a challenge. Its rapid growth and expansion across the U.S. Air Force, Navy, and Space Force had rendered its existing brand identity outdated, making it difficult to communicate its unique value in a competitive market. To address this, Expansia Group engaged the Borenstein Group for a strategic rebranding initiative.

The Borenstein Group executed a comprehensive solution that included stakeholder interviews, a new creative strategy, PR for media coverage, and the development of a impactful new tagline and website. This effort successfully modernized the company's brand identity and digital presence. The results were transformative, aligning the brand with Expansia's growth trajectory, enhancing client engagement, and solidifying its position as an industry leader, which contributed to its continued record growth.

Expansia Group