Case Study: CN strengthens stakeholder relationships with Borealis stakeholder management software

Building long-term Stakeholder Relationships in the Rail Industry

CN, a major freight railway, faced a challenge in tracking engagements with thousands of government officials across its vast North American network. Without a formal system, their Public and Government Affairs team struggled with blind spots, relying on inefficient staff meetings to maintain institutional knowledge. They turned to Borealis and implemented its stakeholder management software for public affairs and government relations to gain a centralized view of these critical relationships.

The Borealis solution provided an on-demand institutional memory, enabling consistent and trusted stakeholder discussions. The software's features, including batch updates and Smart Comms, drastically reduced manual work and allowed the team to efficiently manage over 98,000 annual communications. With GIS mapping, they could visually demonstrate their infrastructure to officials, building credibility. Borealis also provided robust reporting capabilities, allowing the team to easily demonstrate the value of their engagement efforts to company leadership through measurable metrics.

CN

David Woodruff

Assistant Vice President & Head of U.S. Public and Government Affairs