Case Study: St. Luke’s Health builds culturally fluent Hispanic marketing with Boral Agency

St. Luke’s Health builds culturally fluent Hispanic marketing with Boral Agency

St. Luke’s Health, a leading healthcare provider, faced challenges in authentically engaging Houston's Hispanic community. Their Spanish-language content was sparse and poorly optimized for search, and they lacked a centralized marketing strategy that could address the distinct needs of their various hospitals. They partnered with Boral Agency for a comprehensive Hispanic marketing solution.

Boral Agency developed an integrated, bilingual marketing strategy anchored by the culturally resonant "Especializados en Ti" campaign. The solution included transcreated SEO content, targeted social media marketing, creative assets, and community activation partnerships. As a result, St. Luke’s Health saw significant increases in web traffic, page views, and unique visitors, alongside growth in social media engagement and a lower bounce rate. Boral Agency successfully shifted the organization's approach to a scalable, systemwide model rooted in cultural fluency.

St. Luke’s Health