Case Study: Sun-Pull Wire drives solar lead generation with Bop Design's website and digital marketing

Sun-Pull Wire boosts users 53.39% with Bop Design

Sun-Pull Wire, a provider of solar management solutions and bundled cables, was branching off from its parent company to become its own business. Their challenge was the need for a dedicated website to act as both a resource for utility-scale solar customers and a lead generation tool for their expansion. They hired Bop Design to handle website design and digital marketing strategy.

Bop Design updated the company's branding and built a robust website targeted at engineers and decision-makers. They also crafted an ongoing marketing strategy involving targeted ads and refreshed materials. The results were significant, with the new site driving a 53.39% increase in users, a 64.16% increase in sessions, and a 138.20% increase in pageviews. The website now serves as a central hub for the company's digital marketing and lead generation efforts.

Sun-Pull Wire