Case Study: SKsoft boosts organic search and engagement with Bop Design’s rebrand and B2B website redesign

SKsoft boosts organic search sessions by 112.9% with Bop Design

SKsoft, a software company and Microsoft Premier ISV Partner, faced a significant challenge when pivoting from selling through channel partners to marketing directly to end-users. This strategic shift required a complete rebrand and a new B2B website to clarify its messaging, reposition itself in the market, and attract its two target audiences: enterprise customers and small-to-medium businesses. Bop Design was engaged to provide a comprehensive solution.

Bop Design implemented a full rebranding and web design solution, which included a company rename, new logo, tagline development, and the creation of a new B2B website. The new site was optimized for user experience and featured benefit-driven copy to engage the target audience. The results were substantial, with a 112.9% increase in organic search sessions and a 118.28% rise in average engagement time year-over-year. The project was completed ahead of schedule and earned a 5-star review from the client, with Bop Design successfully establishing a clear new direction and a strong online presence for SKsoft.

SKsoft