Case Study: Pyramid Analytics boosts website users, engagement, and conversions with Bop Design

Pyramid Analytics boosts new users by 83% with Bop Design

Pyramid Analytics, an award-winning SaaS provider of a next-generation business intelligence platform, faced the challenge of an outdated website that did not reflect their modern product. Their goal was to improve the buyer experience with a focus on conversion rate and search engine optimization to increase web-sourced pipeline and inbound leads, all while needing a complete backend overhaul. They engaged Bop Design for a website redesign to address these issues.

Bop Design translated the client's revamped branding into a responsive, modern website with an updated sitemap and content structure built around buyer journeys. The solution also fixed the broken backend. The results were significant, with an 83% increase in new users, a 69% rise in engaged sessions, and a 14% boost in conversions one year post-launch. The success led Pyramid Analytics to retain Bop Design for ongoing content marketing and conversion rate optimization work.

Pyramid Analytics

Joshua Schlag

Sr. Manager, Digital Marketing