Case Study: Pharos improves engagement and conversions with Bop Design

Pharos boosts new users by 38.59% with Bop Design

Pharos, a provider of cloud-based print management software, partnered with Bop Design to overhaul its outdated website. The challenge was to increase conversion rates, modernize the site's appearance to better attract both enterprise clients and potential hires, and improve the platform's usability for content updates.

Bop Design executed a comprehensive redesign strategy focused on user experience and brand image. The solution included modern web design, SEO, and the strategic placement of content downloads to improve conversions. The results were significant, with new users increasing by 38.59%, bounce rate decreasing by 1.57%, and organic search traffic growing by 9.21%, demonstrating the success of the project.

Pharos