Case Study: Origin One boosts demo requests and organic traffic with Bop Design

Origin One boosts organic search sessions 52.8% with Bop Design

Origin One, an occupational health software and services company, came to Bop Design with a fragmented digital presence. They operated two separate websites that confused prospects and a brand identity that no longer reflected their modern offerings. Without an internal marketing team, they lacked the strategy and assets to generate leads in a competitive market.

Bop Design consolidated the two sites into a single, modern B2B website with a refreshed brand and clear audience-based navigation. Acting as an extended marketing team, Bop Design also implemented a full content and digital marketing program. The results were significant: a 200% increase in demo schedules from Google organic, a 52.8% rise in organic search sessions, and an 80% overall increase in demo requests, alongside a notable 200% surge in high-quality traffic from ChatGPT referrals.

Origin One