Case Study: Olberding boosts engagement and organic search with Bop Design’s B2B website redesign

Olberding doubles page views and boosts organic search 32% with Bop Design

Olberding, a family-owned firm providing services to major consumer packaged goods brands, faced the challenge of needing four distinct but cohesive websites for its parent company and its three separate businesses. They turned to Bop Design for a comprehensive B2B website design and development solution to unify their online presence while allowing each brand its own identity.

Bop Design implemented a strategic design and messaging approach across all four sites, highlighting each business's capabilities with bold visuals and cross-promotional elements. The results were significant: within three months, page views doubled, average session duration increased by 67%, and organic search traffic rose 32%, while the bounce rate dropped 20%. Olberding reported being thrilled with their new brand presence.

Olberding