Case Study: MediKeeper boosts lead generation and search traffic with Bop Design

MediKeeper boosts lead generation 8X with Bop Design

Bop Design was engaged by MediKeeper, a health and wellness SaaS company, to address its outdated website. The client felt their existing site was boring and failed to effectively communicate the benefits of its platform to target enterprise decision-makers like employers and health plan administrators. MediKeeper sought a new website that would better position its brand as technology-driven and transformative.

Bop Design provided a comprehensive solution involving B2B SaaS web design, copywriting, SEO, and development. They created a sleek, user-friendly website with optimized, solution-focused content and integrated lead-generation features. The results were significant and immediate: MediKeeper saw a 16% increase in users, a 20% rise in new users, and a 26% boost in organic search traffic. Notably, lead generation increased dramatically, ultimately reaching an 8X improvement according to the client. The website has proven durable, requiring only minor updates for over six years, and MediKeeper continues to partner with Bop Design for ongoing marketing initiatives.

MediKeeper