Bop Design
65 Case Studies
A Bop Design Case Study
Lee Contracting, an industrial contracting firm, faced the challenge of having a dated website that failed to attract new recruits and effectively showcase its services to potential C-suite clients. They engaged Bop Design for a B2B website redesign to create a modern, efficient online presence that would appeal to these key audiences.
Bop Design developed a visually appealing website with clear navigation, a detailed portfolio, and real imagery to highlight Lee Contracting's capabilities. This solution was supported by an ongoing content marketing strategy, including SEO, Google Ads, and LinkedIn campaigns. The results were significant, with a 168.49% increase in new users, a 424.73% rise in engaged sessions, and a 111.34% boost in organic search traffic. These efforts led to a 28% year-over-year increase in quote requests and a 49% increase in contact requests, substantially improving lead quality and quantity for Lee Contracting.