Case Study: Kris-Tech Wire boosts B2B website traffic and lead generation with Bop Design

Kris-Tech Wire boosts organic search 27.09% with Bop Design

Kris-Tech Wire, a copper wire manufacturer, partnered with Bop Design to address the challenge of refreshing its brand and building a new B2B website. The goal was to create a site optimized for search that could easily showcase product specifications, facilitate orders, and allow for the addition of fresh content. After the launch, Kris-Tech Wire also needed Bop Design's help to develop a content marketing strategy to attract and engage its target audience of electrical distributors and contractors.

Bop Design's solution was to design an intuitive website and provide comprehensive brand guidelines. Following the launch, they implemented an ongoing strategy involving SEO, content creation, and digital marketing. This long-term partnership resulted in significant measurable impacts, including a 30.38% increase in users, a 30.17% increase in sessions, a 28.45% increase in pageviews, a 27.09% increase in organic search traffic, and a 112.41% surge in social traffic. The efforts by Bop Design successfully attract targeted visitors and consistently generate new lead opportunities.

Kris-Tech Wire