Case Study: Integrate boosts organic search performance with Bop Design’s B2B website redesign

Integrate boosts organic search 18% with Bop Design

Integrate, an enterprise-level lead management software platform, faced a challenge with its outdated and unclear B2B website. The site was difficult to navigate, built on a costly proprietary platform, and failed to reflect the sophistication of its product. Integrate partnered with Bop Design for a website redesign to clarify its messaging, separate its software and services, and establish itself as a market leader.

Bop Design reorganized the sitemap, created new role-specific content, and elevated the design with custom graphics and animations. They migrated the site to WordPress to reduce costs and improve flexibility. The results were significant, with an 18% increase in organic search traffic, a 19% rise in organic users, and a 119% surge in engaged sessions. Bop Design's solution also dramatically improved search visibility, with organic Google clicks up nearly 70%.

Integrate