Case Study: Infinia ML boosts enterprise lead generation with Bop Design

Infinia ML boosts users 60.14% with Bop Design

The customer, Infinia ML, a machine learning company, faced the challenge of targeting more enterprise clients with its AI document processing platform. Its existing website emphasized its academic background too heavily and did not effectively present the company as an enterprise B2B firm. To address this, Infinia ML engaged the vendor, Bop Design, for a website redesign that would also incorporate the results of a recent internal branding exercise.

Bop Design implemented a new B2B lead generation website specifically targeted at three core industries. The solution included a content strategy built around buyer personas to make relevant information easily accessible and drive conversions. The results were substantial, with the new site helping Infinia ML attract and win more enterprise clients. Overall traffic and engagement increased significantly, and the strengthened quality of leads enabled the sales team to close more deals.

Infinia ML