Case Study: Gemini Group Improves Engagement with Bop Design's B2B Website Redesign

Gemini Group boosts average engagement time 73% with Bop Design

Gemini Group, a national leader in engineered plastics and metal tooling solutions, faced a challenge with their disorganized B2B website. The site was filled with redundant microsites and did a poor job of communicating the company's full capabilities. They enlisted Bop Design to create a new website that would streamline information and provide a better user experience.

Bop Design restructured the site with intuitive navigation and bold graphics to improve engagement. The solution included a robust careers section and was optimized for mobile. The new B2B website design dramatically improved the user experience, resulting in a 73% rise in average engagement time and significant increases in user activity and direct searches.

Gemini Group