Case Study: BiOrigin increases website traffic and qualified leads with Bop Design

BiOrigin boosts website sessions by 32% with Bop Design

BiOrigin, a specialty paper company, came to Bop Design with a challenge: their B2B website was failing to generate high-quality leads because visitors misunderstood their business. Buyers incorrectly assumed they produced finished goods, not the paper rolls used by manufacturers, so they needed a new website design and SEO strategy to clarify their services and reach the right decision-makers.

Bop Design solved this by redesigning the website to clearly communicate BiOrigin's value, incorporating an "Industries" section, an "Our Process" infographic, and a hero video. They also implemented an SEO strategy targeting market-specific keywords. The results were immediate, with sessions increasing by 32.23%, direct search sessions rising by 62.08%, and overall event count growing by 23.06%, demonstrating higher engagement and lead conversion.

BiOrigin